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The Honest Consumer with Emily Waddell


Emily Waddell shares about her blog The Honest Consumer and her latest ethical finds for the conscious consumer. The photo above is of Emily wearing her favorite summertime dress, which is made by Mata Traders – a fair trade clothing & accessories line that combats child labor and gender inequality, and empowers women. 

Back in February, I started The Honest Consumer to share the stories of social enterprises, spread the word about ethically made products, and empower consumers.

It has been quite the journey and led me to some incredible places. I have met passionate individuals who are determined to change the world. These innovative business owners view the challenges society faces as opportunities to start something new. The Honest Consumer highlights the stories of these changemakers and gets consumers excited about their purchases. A few amazing businesses I have featured are:

  • BONTON FARMS – is a sustainable urban farm fighting against poverty in Dallas, which is located in a food dessert – meaning, a rural or urban area without ready access to fresh, healthy and affordable food. Founder, Daron quit his job, sold his house, and moved to the Bonton community to create this agriculture intervention to provide fresh organic produce to the community to help restore its health, and provide employment to community members.

Bonton Farms

  • DOING GOOD WORKS  – trains and employs foster youth who have aged out of the system in California. Their curriculum transforms the mindset of these young adults and gives them the confidence they need. After training, Doing Good Works is able to employ the youth through one of the scalable, sustainable businesses they have created to hire underserved populations, one of which is called Cause Cups
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Cause Cups by Doing Good Works

  • WUNDERKID –  encourages young artists to follow their passion. After the founder, Denise, struggled to pay for college and pursue her love of the arts, she wanted to help. Wunderkid sells artwork and greeting cards created by high school and college-aged artists from around the world. A portion of sales goes directly toward the artist’s tuition fund.  


  • CAFE MOMENTUM –  is an internship program for youth who have spent time in juvenile facilities. During the year, interns rotate through five different stations and learn various restaurant trades such as cooking, bussing tables, waiting on guests, and more. The food is incredible and their confidence in these kids is inspiring.
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Inside of Cafe Momentum

Follow The Honest Consumer to learn about more social enterprises and ethically made goods!

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Photos provided by Emily Waddell and the organizations listed. 

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